Where we started and where we came from

KULTURDATA is a tech-for-good consultancy community dedicated to enhancing the digital capabilities of organizations and leaders in the cultural sector.

Founded by IT industry veteran Frederik Fabricius, who brings extensive experience in establishing professional communities and previously led IBM Europe's Data Solutions and partner network.

Building on the success of a comprehensive digital pilot in Region Skåne, KULTURDATA spearheaded the establishment of the European Audience Data Alliance.

This alliance, comprised of organizations and cultural agencies from over 15 european countries, is committed to fostering cultural engagement by providing a platform for sharing ideas and finding inspiration.

Our Focus

Increasing cultural engagement with todays audiences

The Audience Challenge

Who are our audiences? Where do they come from? What do we know about their cultural preferences? How can we engage them in a meaningful, long-term relationship?

These were some of the questions we sought to answer during a pilot conducted in Region Skåne from 2022 to 2023, in collaboration with leading cultural organizations. Our objective was to explore the potential for sharing audience insights and devising new strategies for engaging with various cultural entities, including museums, theaters, opera, dance, and orchestras.

One significant outcome of this pilot was the realization that, in order to connect with today's audiences, cultural organizations need to have access to and an understanding of digital tools.

Cultural Democracy: Reconnecting with Audiences

Traditionally, cultural organizations were regarded as the custodians of artifacts, stories, and experiences that define the social fabric of our societies. However, in this digital age of big data, large corporations are eroding the foundation of our cultural democracy. Reestablishing meaningful relationships with our existing audiences and connecting with new citizen groups in the digital age is pivotal to the long-term success of any cultural organization.

Thanks to recent technological advancements, digital tools that were once the domain of large corporations are now accessible to all cultural organizations, both individually and collectively.

Cultural Marketing and the Digital Dialogue

The more effectively marketing tools are integrated, the greater the impact on visitors. It's about taking control of the entire customer journey and treating audiences as individuals. By integrating ticketing data into your marketing tools, you can oversee the entire ordering process, allowing you to tailor communication content to specific visitors.

Affordable and easy-to-manage digital technologies enable cultural organizations to once again establish personal and meaningful long-term relationships with both existing and new audiences.

CultureTech Solution Provider

We now reside in an increasingly digital universe, and even though our audiences are made up of flesh and blood, cultural organizations must connect with them digitally. Our goal is to provide cultural organizations with a 360⁰ view of how to build enduring and pertinent digital connections with existing audiences and reach out to new citizen groups. By collaborating with key tech companies in the cultural sector, we can offer advice and provide the best solutions, whether you are a museum, theater, gallery, heritage site, or a community seeking to harness the power of collaboration.

Cultural organizations know what they want to achieve—let us guide you on how to make it happen.

KULTURDATA is Nordic agent for the CultureSuite Community

CultureSuite, a group of thinkers, designers, and tech experts who work with 90+ arts and culture organisations.

Our collective experience spanning two decades has allowed us to see the bigger picture. We’ve realised that though every organisation is unique—from local theatres to the world's biggest arenas—all can harness the power of a single, robust platform. Together.

Meet the Community

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